"The hi! family once again demonstrates its commitment to social projects and we are happy to continue fulfilling the dreams of children through this endearing project with the help of CaixaBank's Social Action", said Luis Francisco Guijarro, General Manager of hi! Real Estate.
The Tree of Dreams is a charity initiative that allows almost a thousand children in Castile-La Mancha to receive a gift for Christmas. The distinctive feature of this action is that the children first write their requests in a letter, so that all the participants are responsible for reading them and meeting, as far as possible, the wishes of the little ones.
This campaign is carried out thanks to the collaboration in the region of 25 local social entities and 34 collaborating companies and the involvement of CaixaBank employees, customers and volunteers.
The 2022 edition is the fifth for 'The Tree of Dreams' and the forecast is to meet the requests of 27,000 letters throughout Spain. Since the first edition in 2018 of 'The Tree of Dreams', CaixaBank has managed with this campaign to help fulfill the nearly 100,000 wishes of children at risk of poverty and social exclusion.
About CaixaBank's Social Action
CaixaBank is an entity with a social vocation. The entity, a benchmark in sustainable banking, maintains an attitude of service towards its customers and society in general.
The promotion of social action initiatives and the encouragement of volunteer work are a way of helping to respond to the challenges that society demands, while at the same time, through its financial activity, the bank offers services and solutions for all types of people.
The Social Action strategy focuses on promoting actions in collaboration with the "la Caixa" Foundation, as well as other alliances that are promoted directly from CaixaBank. Thanks to its territorial capillarity, CaixaBank's branch network, the largest in Spain, with a presence in 2,234 municipalities throughout the country, can support the "la Caixa" Foundation in detecting the needs of local social entities.
CaixaBank's sustainable performance has been recognized by the main international organizations. The Dow Jones Sustainability Index ranks it among the best banks in the world in terms of sustainability. The international organization CDP, for its part, includes CaixaBank as a leading company in the fight against climate change.