Hercesa and startup eVoost sign an agreement for the use of emotional AI in real estate marketing

Hercesa has signed an exclusive agreement for the next three years with eVoost, the Spanish startup based in Abu Dhabi that is revolutionising real estate marketing through emotional artificial intelligence, to operate in Spain and in its branches in Portugal, Bulgaria and Romania, which will involve the marketing of its developments with a total sales value of 860 million euros.

Hercesa, with its experience accumulated over fifty years of uninterrupted activity and its 30,000 homes delivered, will help to lead the way in new technologies and artificial intelligence at the service of the best possible customer service, anticipating a future in the real estate world already present in other sectors.

The agreement reached between Hercesa and eVoost in Spain, Portugal, Bulgaria and Romania includes the development of eVoost on Hercesa’s digital assets, preserving the visual and narrative identity of the developer, and guaranteeing a 100% performance-based monetisation model: eVoost only earns if the developer sells.

Juan José Cercadillo, CEO of Hercesa points out: “Hercesa, since its inception 50 years ago, has maintained an innovative spirit to offer its customers the highest quality of life, pioneering, for example, the application of approved quality seals and now the use of emotional artificial intelligence”. Cristian G. Pastrana, CEO and founder of eVoost, said: “This agreement reinforces our commitment to efficiency, scalability and control of the real estate business process. Europe is strategic, and this partnership allows us to consolidate a unique solution in the market: emotional, automated and frictionless. And from one of the most established operators.

The resulting tool will revolutionise commercial capabilities by bringing together physical expertise and emotional artificial intelligence. eVoost’s technology enables the real estate sales funnel to be fully automated through a digital, autonomous and emotionally intelligent system. Through virtual agents integrated with web, WhatsApp, voice and social media, the platform generates hyper-personalised experiences based on DISC emotional profiles and real-time data, offering 24/7 support, in multiple languages and seamlessly synchronised with the developer’s CRM and payment systems.

Hercesa is committed to the future, using, in all the European countries in which it operates, Spain, Portugal, Bulgaria and Romania, the technology that the present provides to continue building its thoughful homes.

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About Hercesa

Hercesa is celebrating 50 years as a proudly family company which, since its creation in 1975 by Juan José Cercadillo García, has maintained its philosophy of putting people at the centre, always with its Code of Ethics and compliance with the Sustainable Development Goals as a basis and with loyalty to its team of more than 500 professionals, its regular collaborators and customers renewed generation after generation.

In 2025 Hercesa will deliver its 30,000th home, 8,500 of them at affordable prices, and has a land portfolio of more than 9,000 homes. It currently operates in all phases of its sector: residential, commercial, logistics, tertiary, industrial and property and, since 2002, Fundación Hercesa has facilitated access to the labour market for 3,100 students.

Its experience accumulates 50 million m2 of managed land, more than 4 million m2 of tertiary logistics and industrial land and 500 real estate assets for rent. In addition, Hercesa International operates in 7 countries, adding business outside Spain.

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About eVoost AI

eVoost is a technology startup of Spanish origin, based in Abu Dhabi, founded by experts in the real estate and technology sector, which has developed the first emotional artificial intelligence system for property sales. Since its creation, it has had a clear vision: to humanise and make the real estate marketing process more efficient, connecting buyers and developers in a hyper-personalised way.

Its technology allows emotional and behavioural profiling of users, generating a unique customer experience and increasing the conversion of commercial actions.

eVoost is currently present in Europe, the United Arab Emirates and the United States with leading developers in each of these territories, and plans to consolidate and expand its model to new international markets by 2026.

Text automatically translated with AI

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