Hercesa participates in the 7th edition of the Prinex Real Estate Conference with the intervention of its CEO, Juan José Cercadillo.

The 7th edition of the Prinex Real Estate Conference once again consolidated its position as an essential event for real estate professionals. In a context marked by regulatory uncertainty, the evolution of costs and the need to generate new land, Prinex provided a forum for debate in which the keys to the sector’s immediate future were rigorously analysed.

A round table to address the soil challenge

Hercesa was represented by its CEO, Juan José Cercadillo, who participated in the panel discussion “Who will finance the land management of tomorrow? The panel was made up of:

• Carolina Roca, President of ASPRIMA
• Borja Goday, Managing Director at Coral Homes & ServiHabitat (Lone Star)
• José Juan Martín Montes, CEO of AKLEA
• Juan José Cercadillo, CEO of Hercesa

The session was moderated by Alberto Fernández-Aller, CEO of Prinex, who provided an overview of the market and stimulated a debate focused on the timing, management and financing of land.

Hercesa’s vision: model, partnership and economic realism.

Hercesa’s CEO explained the company’s model, which combines its expertise as a land developer with its core business as a developer:

“We buy the land as raw material and seek collaboration with the owners, involving them in the value chain. Our success stories give us credibility: if someone accompanies you in the process and stays until the end, taking the risk, they also see the benefit”.

During his speech, Cercadillo insisted that one of the great imbalances in the sector lies in the mismatch between market cycles and urban planning times.

Cercadillo underlined that the sector already has valid tools, such as the figure of the urbanisation agent, which allows a private entity to manage urban development under administrative supervision. However, he pointed out the need to modernise its temporal and procedural framework. In addition, he insisted on the need for the involvement of public administrations in solutions that result in a change of legislative model to resolve the problems of land development.

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A forum for shared solutions

The Prinex Real Estate Conference reaffirmed the importance of collaboration between developers, administrations, financiers and technological platforms in order to move towards a more efficient, balanced sector that is capable of responding to current and future demand.

Hercesa will continue to actively participate in these spaces for reflection, contributing its 50 years of experience, its knowledge as an integral manager and its long-term vision for land development and residential promotion.

Press material

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