Hercesa renews its commitment to solidarity at Christmas 2025 with CaixaBank’s “Tree of Dreams”.

Hercesa has once again participated in CaixaBank's solidarity initiative "El Árbol de los Sueños" (The Tree of Dreams), reaffirming its commitment to children and social responsibility. Thanks to this collaboration, a group of children in vulnerable situations in Guadalajara will be able to see their wishes come true and receive their present this Christmas.

Guadalajara, 19 December 2025

The initiative, which has already become an indispensable tradition for the company, is based on a very personal gesture: children (up to the age of 12) write their letters to the Three Wise Men and Hercesa employees are responsible for reading them and acquiring the specific gift requested. This ensures that each child receives exactly what he or she has dreamed of.

A commitment that grows year after year

Laura Espliego, Hercesa’s financial director, stressed the importance of maintaining this collaboration: “For Hercesa, being part of the ‘El Árbol de los Sueños’ project is one of the most special events in our calendar. After celebrating our 50th anniversary, we face this 2025 with the same enthusiasm, knowing that the strength of our company also lies in our ability to generate a positive impact on our immediate environment”.

For his part, Guillermo del Olmo, head of financing at Hercesa, added: “Seeing the involvement of the entire team, customers and collaborating companies in this project is exciting. Once again this year, we are demonstrating that the Hercesa family is united by solidarity and the desire to ensure that no child in our community loses their hopes at this time of year”.

About “The Tree of Dreams”.

In this 2025 edition, the eighth of the initiative, “The Tree of Dreams” continues its work in the fight against child poverty in Spain. Thanks to the CaixaBank network, the collaboration of more than 250 companies such as Hercesa and the support of hundreds of social organisations, thousands of children at risk of social exclusion throughout the country will have a fairer and happier Christmas.

Representatives of both organisations took part in the gift-giving ceremony, symbolising a consolidated alliance that seeks to respond to current social challenges through direct action and corporate volunteering.

Press material

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