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19.06.2026

Hercesa is taking part in Cadena SER’s ‘Conversa Guadalajara’ programme to discuss the labour force challenge in the province.

Mónica Cezón, Head of Human Resources at Hercesa, took part in Cadena SER’s ‘Conversa Guadalajara’ forum, which focused on the labour shortage in key sectors in the province, such as construction, the hospitality industry, agriculture and logistics.

Mónica Cezón, Head of Human Resources at Hercesa, took part yesterday in the ‘Conversa Guadalajara’ forum, organised by SER Guadalajara at the Fundación Ibercaja headquarters, under the title ‘Where is the workforce in Guadalajara?’.

The meeting brought together representatives from institutions, businesses and civil society in the province to discuss one of the main challenges facing the current labour market: the difficulty in finding skilled workers in key sectors such as construction, hospitality, agriculture and logistics. According to Cadena SER, one of the central themes of the forum was that Guadalajara is lacking both qualified professionals and those without specific training, particularly in traditional sectors such as construction.

A forum to discuss employment challenges in Guadalajara

The event was opened by Susana Blas, the provincial delegate for Economy, Business and Employment for the Regional Government of Castile-La Mancha in Guadalajara, who highlighted the positive situation the province is currently experiencing in terms of employment, although there are still difficulties in filling certain professional roles.

This was followed by the round-table discussion entitled “Labour Shortages and Redistribution”, during which Mónica Cezón shared her thoughts alongside Margarita Morera, the deputy responsible for Employment, and Mario De Lucas, vice-president of the Guadalajara Provincial Federation of Tourism and Hospitality. The programme for the event also included a subsequent session focusing on training, with the participation of Cáritas Guadalajara and the Red Cross.

Stability, work-life balance and quality of life

During the debate, issues such as the lack of a new generation of workers, the loss of certain traditional trades and the mismatch between the needs of businesses and the current expectations of workers were discussed.

One of the main conclusions of the forum was the shift in attitudes towards employment. As reported by Cadena SER, aspects such as job security, work-life balance and quality of life are now increasingly valued – factors that are influencing the ability of certain sectors to attract and retain talent.

In this context, the role of growing sectors, such as logistics, was also analysed; these sectors are absorbing part of the available workforce in the province thanks to their working conditions and their strong presence in Guadalajara.

Hercesa’s commitment to talent and training

Hercesa’s participation in this forum reinforces the company’s commitment to analysing the labour market challenges of the wider environment, attracting talent and seeking solutions agreed upon by businesses, institutions and social organisations.

For Hercesa, training, the professionalisation of the sector and adapting to new employment expectations are key factors in continuing to drive the development of the construction industry and contributing to the economic and social growth of Guadalajara.

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