Arturo Bris gives a talk on competitiveness at an event organised by Hercesa and CEOE-CEPYME Guadalajara.

On 11 July, Hercesa and CEOE-CEPYME Guadalajara brought together nearly 200 people in Hercesa’s Star Room to attend a talk by Professor Arturo Bris, one of the most authoritative international voices on competitiveness. Bris, born in Guadalajara, is Director of the World Competitiveness Center and Professor of Finance at the IMD in Lausanne.

Under the title “The challenge of competitiveness in Spain”, the speaker shared a vision based on data on the factors that affect the development of countries: productivity, business collaboration and regulation. He explained how competitiveness, understood as the capacity to generate prosperity, is directly linked to people’s quality of life.

During his speech, Arturo Bris stressed that Europe is one of the most prosperous and innovative regions in the world, but also one of the most regulated, which slows down the growth of its companies. In the case of Spain, he stressed the need to strengthen business size and increase productivity, especially in the public sector.

The event was opened by Juan José Cercadillo, CEO of Hercesa, and María Soledad García, president of CEOE-CEPYME Guadalajara. Both highlighted Bris’ track record and commitment to rigorous analysis of economic challenges, as well as the key role played by Guadalajara’s companies in regional development.

The presentation was followed by a discussion moderated by Javier Arriola, Secretary General of CEOE-CEPYME Guadalajara, where topics such as talent, education and the future of the economy were discussed in depth. The meeting concluded with a relaxed lunch that allowed attendees to exchange views on the hopeful vision that Arturo Bris offered of Spain and Europe.

This type of initiative reinforces Hercesa’s commitment to the generation of knowledge and the promotion of the great debates that mark the course of economic and social progress.

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