Hercesa and Club Deportivo Guadalajara reinforce their alliance for sport and social integration

As part of the activities to commemorate its 50th anniversary, Hercesa, together with Club Deportivo Guadalajara, held an emotional ceremony to hand out social season tickets to different social institutions. The event took place in the Star Room of its headquarters and will allow different entities in the province to enjoy the club’s matches at a reduced price throughout the season.

The event, which is part of Hercesa’s commitment to sport, inclusion and social participation, was attended by numerous authorities and institutional representatives. Among them, Carlos Ávila, president of Club Deportivo Guadalajara; Juan José Cercadillo, CEO of Hercesa; Ángel Fernandez Montes, Delegate of Education, Culture and Sports; José Luis Vega, president of the Provincial Council of Guadalajara and Ana Guarinos, mayor of the city, who was in charge of closing the event.

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In total, more than twenty associations and social entities, including Adisfigu, Down, Apandagu, Afanion, Proyecto Hombre, Las Encinas, and other local organisations, have received these social subscriptions, which symbolise a shared commitment to integration, equal opportunities and access to sport as a tool for social cohesion.

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Committed to social issues

During his speech, Juan José Cercadillo stressed that “this event reflects the spirit of Hercesa since its beginnings: to be close to people, to collaborate with institutions and to give back to society part of what it has given us over these 50 years. Sport, and especially football, is an extraordinary way to unite, inspire and build community”.

To conclude, Ana Guarinos declared that “this also reflects the union of all the institutions and people who form part of Guadalajara society. We have to participate and be aware that there are a series of causes that are the heritage of the city of Guadalajara, in this case Sport and the Guadalajara Sports Club”. He also thanked Hercesa and all the associations that demonstrate a commitment to social issues, inclusion, equality and people.

With this sponsorship, which has been maintained for four consecutive seasons, Hercesa reinforces its commitment to the Guadalajara Sports Club and the social entities in the surrounding area, consolidating its role as a company committed to the city and its human and social fabric.

Press material

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