22.05.2024
Hercesa celebrates World Bee Day 2024 by sponsoring the APIBUDIA pollination apiary
On May 18th, the customers of Hercesa took part in the inauguration of the pollination apiary created by the Budia Town Council and the Friends of the Bees Foundation to regenerate the flora of an area devastated by fire in the region of Alcarria.
Hercesa has chosen the care of bees as a key environmental action to defend the environment. The formula for carrying out this initiative is called Bee House, and it consists of the company’s customers collaborating with the company’s sponsored pollination apiary when they buy a house. A way of participating in the care of the planet, everyone’s home.
A pollination apiary is an apiary whose objectives are the recovery of an area devastated by fire and the improvement of pollination-deficient ecosystems. Pollination apiaries do not seek economic profitability for the products that the bees can produce and they remain in the same place throughout the year, they are an action of solidarity.
The customers of Hercesa began the celebration of the World Bee Day with a visit to the APIBUDIA Museum, located in the centre of Budia, a town in Guadalajara, in the heart of the Alcarria region, which suffered a fire in July 2022 that burned 250 hectares of land. The fire was extinguished in a few hours, but it destroyed part of the native vegetation of pines, holm oaks, cork oaks, gall oaks and aromatic flora typical of the Alcarria region.
During the visit to the APIBUDIA Museum, they learned the language of the bees, observed the intelligence they use to build their honeycombs, the reason why the recurring figure is the hexagon and the miracle of their social system, in which the community functions as a single individual.
They then took part in a round table discussion on “The importance of bees for the conservation of the planet and against rural depopulation”, where they learned about the importance of consuming locally produced honey in order to help keep beekeepers in business, because, as Ángel Marco, president of the Provincial Beekeepers’ Association, pointed out, without them there are no bees, no pollination and no life. Raquel Adalid, an influential beekeeper who attended the meeting, called for the authorities to be more flexible in their day-to-day procedures, while Jesús Llorente, president of the Friends of the Bees Foundation, stressed the role of bees in improving the vegetable layer and as producers of a healthy and natural food such as honey. Finally, Angélica Muravik, a member of a Ukrainian family that has turned to bee-keeping after fleeing the war, highlighted the excellent floral diversity of the Alcarria for bee-keeping.
Finally, they inaugurated the pollination apiary, located 5 kilometres from the centre of Budia, dressed in beekeeper’s costumes to get close to the hives. The bees will create concentric circles of life around their hives, restoring the natural balance of the area. It is hoped that this improvement will contribute to the renewal of the vegetation cover and improve the feeding of small mammals and birds. The participants learned about the environment through educational signs and explanations by Luis Pérez and Eva Miquel from the Friends of the Bees Foundation, who explained the role of the pollination apiary in this degraded ecosystem and the reasons for its installation in sunny areas near water. It was a great experience for Hercesa’s clients, who combined theoretical and practical learning and understood why Camilo José Cela wrote in his world-famous book Viaje a la Alcarria: “There are more than seven hundred different species of aromatic plants here; perhaps this is the reason for the quality of the honey”.
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