20.12.2024
Hercesa collaborates with CaixaBank’s ‘El Árbol de los Sueños’ (The Tree of Dreams) for Christmas 2024
Hercesa has responded to the letters of 20 children in vulnerable situations who will receive a gift from the Three Wise Men this Christmas. Employees, customers, social organizations involved in the fight against child poverty and collaborating companies support this charitable initiative.

Hercesa is once again participating in CaixaBank’s charity initiative ‘El Árbol de los Sueños’ (the Tree of Dreams), so that 20 children from Guadalajara in need can receive a gift this Christmas. Any employee of the company who wishes to participate will request one of the letters written by these children, up to the age of 12, and will buy the gift that will make their dream come true, since the unique thing about this action is that the children first write their requests in a letter, so that all the participants are responsible for reading them and fulfilling, as far as possible, the wishes of the little ones.
It is a great honor for us to celebrate the 50th anniversary of the company with charity actions that contribute to a better world”, said Luis Francisco Guijarro, CEO of Hercesa, to which Laura Espliego, CFO, added that “all the people that make up Hercesa are happy to continue fulfilling the dreams of children through this endearing project, with the help of CaixaBank’s Social Action”.
More than 27,000 children in Spain will receive a gift at Christmas thanks to the charity initiative the Tree of Dreams. This campaign is carried out thanks to the collaboration of hundreds of social organizations, the commitment of more than 250 companies, such as Hercesa, and the participation of CaixaBank employees and customers.
The 2024 edition will be the seventh for CaixaBank’s Tree of Dreams, which since its first edition in 2018 has managed to help fulfill more than 100,000 wishes of children at risk of poverty and social exclusion.
Luis Francisco Guijarro and Laura Espliego from Hercesa, and Pablo Barranco and Miguel del Río, CaixaBank Real Estate Manager and CaixaBank Business Manager, respectively, from CaixaBank, attended the ceremony to present the gifts.
Profile of the company Hercesa
Hercesa offers management, building and development services. Besides, Hercesa Internacional adds real estate business to the group beyond our borders.
Overall, the company can be defined as a comprehensive real estate project manager controlling all stages: residential, commercial, logistic, heritage, tertiary and industrial, offering innovative solutions with a strategic aim: to meet the needs of our customers, always paying attention to our Ethical Code and to our Sustainable Development Objectives as our base and backed by our foundation, Fundación Hercesa.
Hercesa is a leading real estate company with 450 professionals, 30,000 homes delivered in 2025, 50 million m2 of developed land, more than 4 million m2 of tertiary, logistics and industrial land and 500 real estate assets for rent, developed in 8 countries on 3 continents.
About CaixaBank’s Social Action
CaixaBank is an entity with a social vocation. The entity, a benchmark in sustainable banking, maintains an attitude of service towards its customers and society in general.
The promotion of social action initiatives and the encouragement of volunteer work are a way of helping to respond to the challenges that society demands, while at the same time, through its financial activity, the bank offers services and solutions for all types of people.